The Lorax

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Dr. Seuss' The Lorax (also known as The Lorax) is an upcoming American computer-animated 3-D film based on Dr. Seuss' children's book of the same name. It is being produced by Illumination Entertainment and will be released by Universal Pictures on March 2, 2012, what would have been the 108th birthday of Seuss, who died at the age of 87 in 1991. The film will be the fourth feature film based on a book by Dr. Seuss, the second Dr. Seuss adaptation fully computer-animated after Horton Hears a Who!, and the first to be released in 3-D. The Lorax will be Illumination Entertainment's first film presented in IMAX 3D.[2] It will also be the third Dr. Seuss feature film released by Universal, after How the Grinch Stole Christmas and The Cat in the Hat, as well as introducing a new logo of Universal Pictures as part of its 100th Anniversary. [3]

The film follows Ted (Zac Efron), an idealistic young boy who lives in "Thneed-Ville", a city that, aside from the citizens, is completely artificial. He sets out to find the one thing that will win him the affection of Audrey (Taylor Swift), the girl of his dreams, who wishes to see a real tree. While attempting to find a tree, he discovers that their city has been closed off from the outside world, and meets the reclusive Once-ler (Ed Helms), who recounts the story of how he met the Lorax (Danny DeVito), a grumpy yet charming creature who serves as guardian of the land. When the young businessman introduces a revolutionary invention from the native Truffula Tree's tufts, it tragically spirals into a mass overproduction leading to the depletion of the forest, and the creation and isolation of Ted's town. With the Once-ler's blessing, and the last Truffula Seed, Ted sets out to remind his town of the importance of nature. Unfortunately, he finds himself hounded by the wealthy mayor of Thneed-Ville, O'Hare (Rob Riggle), who has no intention of leaving any traces of the Lorax's world.[4]

The film is being directed by Chris Renaud, and co-directed by Kyle Balda. It was written by Ken Daurio and Cinco Paul, the duo who also wrote the script for Blue Sky's Horton Hears a Who!. Audrey Geisel, Dr. Seuss's wife, is executive producer, and Chris Meledandri, who managed Horton Hears a Who! at Fox Animation, is producing the film.[8]

The movie is fully fabricated in the French studio "Illumination Mac Guff", which is the animation department of Mac Guff which has been acquired by Illumination Entertainment in Summer 2011.[9]

The Lorax received a PG rating "for brief mild language."[10] It is the third PG-rated Dr. Seuss film. Universal Pictures added an environmental message to the movie website after a fourth grade class in Brookline, Massachusetts launched a successful petition through Change.org.[11]

  1. ^ a b c Goldberg, Matt (March 17, 2011). "Taylor Swift Joins Voice Cast of THE LORAX; New Image Released". Collider. http://collider.com/the-lorax-taylor-swift-movie-image/81062/. Retrieved August 21, 2011. 
  2. ^ "Dr. Seuss' The Lorax: An IMAX 3D Experience". IMAX. http://www.imax.com/movies/m/dr-seuss-the-lorax-an-imax-3d-experience/. Retrieved November 12, 2011. 
  3. ^ Appelo, Tim (January 10, 2012). "Universal Celebrates 100th Birthday With New Logo and 13 Film Restorations". The Hollywood Reporter. http://www.hollywoodreporter.com/news/universal-100th-birthday-logo-279955. Retrieved January 16, 2012. 
  4. ^ Chitwood, Adam (September 15, 2011). "More Synopses for Universal 2012 Films Including SAVAGES, DR. SEUSS’ THE LORAX and Untitled Judd Apatow Comedy; Title Change for EVERYBODY LOVES WHALES". Collider.com. http://collider.com/savages-synopsis-the-lorax-judd-apatow-comedy/115131/. Retrieved September 16, 2011. 
  5. ^ a b c d Breznican, Anthony (2010-10-25). "First look: Danny DeVito will stump for trees in 3-D 'Lorax'". USA Today. http://www.usatoday.com/life/movies/news/2010-10-25-Lorax25_ST_N.htm. Retrieved 2010-10-26. 
  6. ^ a b Radish, Christina (January 30, 2012). "10 Things to Know About DR. SEUSS’ THE LORAX From Our Editing Room Visit; Plus an Interview with Producer Chris Meledandri". Collider.com. http://collider.com/chris-meledandri-dr-seuss-the-lorax-interview/141379/. Retrieved January 30, 2012. 
  7. ^ Sytsma, Alan (October 29, 2010). "Jenny Slate Throws Epic Engagement Parties, Starts Every Morning With Coffee in Bed". New York Magazine. http://newyork.grubstreet.com/2010/10/jenny_slate_throws_epic_engage.html. Retrieved December 26, 2011. 
  8. ^ Fleming, Mike (July 28, 2009). "LORAX JUST WHAT THE DOCTOR ORDERED FOR UNI". Variety. http://weblogs.variety.com/bfdealmemo/2009/07/lorax-just-what-the-doctor-ordered-for-uni.html. Retrieved August 19, 2011. 
  9. ^ "ILLUMINATION MAC GUFF". Societe. http://www.societe.com/societe/illumination-mac-guff-533478434.html. Retrieved November 12, 2011. 
  10. ^ "MPAA Ratings Updates". http://www.boxofficemojo.com/schedule/?view=mpaa&p=.htm. 
  11. ^ Kristof, Nicholas (February 5, 2012). "After Recess: Change the World". The New York Times. http://www.nytimes.com/2012/02/05/opinion/sunday/kristof-after-recess-change-the-world.html?_r=1&ref=opinion. Retrieved February 6, 2012. 
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